手表销售工作总结
第1篇：品牌营销手表销售小结
手表销售小结 _销售技巧
2010-08-30 09:52:10 来源：互联网 奢侈品的销售人员需要自信、亲和，但是亲切的尺度很重要，绝不是过分谦卑……
奢侈品的销售人员需要自信、亲和，在欧美高档消费品的销售人员往往是年长者，经验丰富、态度温和。但是亲切的尺度很重要，绝不是过分谦卑……
为了安全，店门和手表金库的密码和钥匙分别由不同的店员掌握。在香港尖沙咀广东道12号，除了红外报警系统等系列防盗措施，这里坚持每日全体当班员工必须同时进出店铺，以保证店内价值数千万元港币的手表在被购买前安全地躺在它们应在的地方。
而每天上午9点半，数千公里外的北京东方君悦酒店负一层，欧米茄“大中华区”的另一家旗舰店里，在集体清点完表数后，黄英谨慎地帮助员工将每只手表摆进柜台。此时，已经更换好服装的3名店员开始再次仔细擦拭店铺的每一个角落。
黄英有时会停下来，揣摩每一只表的摆放位置是否恰当，直到上午十点，这个117平方米空间开始其长达11小时的营业。1个小时后，广东道12号在结束每日的“早会”后也对客人敞开了大门。
“永远不要揣测你的客人是否富裕”
黄英看上去很削瘦，也因此显得更高挑。相当短的头发把脸衬托得有点严肃，黑色边框淡黄色镜片的时装眼镜，浓烈的朱色唇膏，黑色正装上衣，亚麻色正装短裙。这个干练优雅的中年女人，从因病失去上大学机会而进入北京王府井亨得利钟表店做实习销售员算起，已经在钟表行业从业近20年。1980年代早期，当北京最昂贵的手表仅集中在王府井那条被唤作“金街”的地方的那家百年老店时，她已经成为数目有限的、朝夕与奢侈品打交道的人中的一员。
“亨得利代理很多品牌，那时候我面对的品牌更多一些，有一些比欧米茄还要昂贵。”她说。黄英依旧清楚记得早先亨得利员工更衣室的摆设，每早进店换服装、换鞋等等细节依旧被她现在欧米茄旗舰店的员工重复着，唯一的不同似乎仅是时空的变换。在亨得利有60多名员工的店里，黄英曾销售出至少应该由6名员工才可以完成的份额，“首都劳动奖章”和“北京市劳动模范”这些当年特别受人尊敬的荣誉让她获得了进入大学的机会。进修后的黄英从普通销售人员逐步进入管理层，直至亨得利瑞士名表店店长及北京区的销售副经理。
今年一月，北京首家欧米茄旗舰店在东方君悦开业，欧米茄经销商亨得利钟表店委任黄英担任店经理。
与每逢节庆就人满为患的亨得利相比，坐落在北京“超五星”级酒店的这家店显得很安静。有时甚至在一个周日上午该店的客流都没有超过5个人，这与欧米茄在燕莎、当代等处的专卖店和柜台相比过于冷清。黄英不再需要整日站在柜台旁，她有时间回到“后坊”（放置金库，并由专人负责把手）查看写字楼传送的各种资料，上传报表。
如果没有流水（销售额），君悦酒店（第一承租人）向这家店铺承租人提取的月物业管理费用是2000美元，如果有流水，除了交付物业费，东方大厦（业主）还相应收取“扣点”（按销售提取议定价金）。实际上，除了要盈利出房租，几乎所有奢侈品店铺都有自己的月任务量。
“王府饭店刚刚开业的时候也很冷清，但也许任何事情都需要有第一个吃螃蟹的人吧，一旦形成气候就好了。”黄英说。
“你永远不要揣测来人是否富裕，是否有购买的意图。如果那样你会功利到无法适应这样的环境。你必须把自己的心态放好。”28岁，已经销售4年高档钟表的刁洁春说。她长着一张娃娃脸，披肩卷发，在销售钟表前她销售高档护肤品。一般情况下，这种类型的旗舰店会有6至7名店员，两名组长，一名店长。在黄英休息时，刁洁春协助负责店内管理。
不过黄英承认，在积累了20年高档手表销售经验后，她几乎能准确地判断每一位进店客人的大致身份。“这种判断精确到让我的店员有时候不敢相信，这其实就是一种直觉。但是，你永远不要期待他们会在第一次来店就交易，因为这些表毕竟很昂贵。所以，不要急于求成，要努力提供足够周到的服务，要站在顾客的角度帮助他们选择，提供真诚的意见，往往你的这些客人都会回来从你这里购买的。”
销售中的小细节非常重要，甚至注视客人的距离都非常关键，“1.2米是恰当的，”黄英说，“奢侈品的销售人员需要自信、亲和，在欧美高档消费品的销售人员往往是年长者，经验丰富、为人温和。但是亲切的尺度很重要，绝不是过分谦卑。”
客人进店时，销售人员必然会主动向其问好，但绝不紧跟其后，除非客人主动提出需要帮助。“一般说来，购买这种商品的客人喜欢自己看。跟得过紧会让他们产生抵触心理。”刁洁春说。讲起表的知识，年轻的她滔滔不绝，“钟表是相当复杂的，真正了解的人太少了。我并不算对表在行的人。”她说，“越是有身份和知识的顾客就越喜欢选择复杂的表，他们喜欢在购买时跟销售人员讲那些钟表的知识，甚至有时比专业人员了解得还多。了解这些知识你才能真的懂得这些表的价值。”空闲的时候，刁就喜欢琢磨这些东西，但是从销售这些价格都在万元以上的钟表后，她就不再佩带任何手表了。
“即便客人不买，销售人员仍应感觉满足”
从去年4月11日开始担任香港广东道的欧米茄香港首家旗舰店经理后，PERCYMAK一路辛勤努力，现在已是欧米茄大中华区零售部经理。这些日子，他正在为欧米茄的澳门旗舰店作筹备。
广东道是香港奢侈品的集散地，位于12号的欧米茄旗舰店正对LV，邻GUCCI，且为街上唯一的钟表店，同时因其拥有亚洲地区最多的款式，生意火得不得了。据PERCY介绍，“到香港买欧米茄的绝大多数是内地人，因为没有关税及增值税。”
另一家设在铜锣湾的欧米茄专卖店同样是欧米茄尝试由自己公司人员负责销售而不再委托中间商的开始。但是那里的情况要相对复杂，因为每隔不远都会有其他钟表店竞争，此外还有很多代理商也出售同一品牌手表。
“我们严格禁止员工为了抢生意诋毁同行，”PERCY说，“有时候介绍一块表可能会花去很长的时间，即便客人不买，销售人员仍应感觉满足，因为客人能从百忙中抽取20分钟听我们介绍产品，使我们锻炼了口才，推广了品牌。”
PERCY还介绍说，实际上，作为欧米茄公司来说，手表由代理商还是由直销店销售都不是关键问题，旗舰店和专卖店的介入，等于为当地代理商提供了品牌的直接维修服务、更齐全的产品陈列、更全面的产品介绍，而且，有些代理商在价格上的自由度要大一些，所以，从旗舰店开业，整个地区的销售一直在上升。
“专业的修表师傅是欧米茄所有旗舰店和专卖店不同于其他品牌的地方，”他说，“有些名牌手表只能在瑞士维修，往返要耽误不少时间。”
PERCY认为员工的招募是整个管理过程中最难的一个环节。“我们并不一定要求员工一定有过销售高档手表的经验，但是他们必须相当好学。”不过在他看来，一些基本条件仍然是必要的。“比如，会说普通话和英语，因为绝大部分购买者都不是香港人。其次是有个好的外表，不一定非常漂亮但应该大方、自信。还有，会使用计算机并会制作英文报表，这也很关键，因为每个员工都必须经常与写字楼保持联系，而且这种联系都使用英文进行。此外，员工还需要阅读大量资料，所以好学非常关键。最后一点，员工还需要有过销售高档消费品的经历。”
服务是最重要的，服务方式也必须因人而异。在广东道12号125平方的店内，特别设置了吧台、资料、可上宽带的电脑、古董展柜的休闲角。“我们希望提供比较休闲放松的角落。”PERCY说，“旗舰店最重要的功能是沟通，我们还负责解答顾客电话或者邮件方式提出的所有问题。”
“别期待5美金的帽子能体现2500美金的品位”
在黄英看来，有的顾客购买如此昂贵的手表也许根本不会戴，但是有很多场合，这些东西是必须的。“比如，有些事业有成的夫妇会定期到高档酒店吃燕窝鱼翅，这种消费可能并不是他们所真正需要的，但如果哪天他们没有去，也许外人就会猜测说，他们的生意是否出了问题，或者他们是不是破了产。”
而PERCY觉得，把价格高昂的产品定义成奢侈品并不恰当，“很多东西从需求角度来看是非常必要的。比如欧米茄的一块潜水手表可能会高达十几万，但是对于那些特别看重特殊制表工艺的人士来说，这个价格也许就不算贵。”
中国时装杂志主编苏芒承认，她热爱奢侈品。“我了解品牌的制作过程，因此我更了解这些品牌的价值。比如爱马仕一块一米见方的头巾需要打90多个版。着装是一个人的符号，使用奢侈品是诸多证明自己方式中的一种。这不是虚荣而是一种追求卓越的本能。记得影星莎拉说过，你永远不要期待一顶5美金的帽子能体现2500美金的品位……”
位于王府饭店一层、二层及地下一层的精品廊和国贸的SHOPPINGMALL是目前北京最著名的奢侈品集散地，此外还有丰联广场、燕莎、赛特。据丰联梅凯恩打折店销售透露，“月流水三十万在这些店铺已算不得经营出众，像国贸的LV月流水大约在300万人民币左右。”
“奢侈品在未来中国一定会有特别大的市场，虽然现在刚刚起步。目前很多内地奢侈品店的自主权还比较小，从装饰到经营细节都由品牌方面决定，但是更多权力一定会逐步下放，以适应更多样的购买方式。”黄英说。
投资银行摩根士丹利近期一份报告指出，目前中国有10％的人有能力消费高档奢侈品，而且这个数字还在不断增长。
高盛公司伦敦总部最近发布的一项针对中国消费市场的分析报告则指出，2003年中国的奢侈品市场已达20亿美元，其上升幅度为全球之首。
“各大品牌抢占中国市场是一种必然。”PERCY说，“一切销售都根源于市场的需求，这些现象都是需求的表现，如果进来后卖不动肯定会退出这个市场的。”
目前，欧米茄在中国内地已经开设了约170个特约零售点，包括其中的15家专卖专修店和12家旗舰店，而这个数目还将继续增长。有了迎客宝，客户跑不了，欢迎免费使用超级营销利器迎客宝，抓住你的客户就是胜利第一步！
第2篇：乌拉圭珠宝和手表销售报告(通过主要零售形
2014年乌拉圭珠宝和手表销售报告（通过主要零售形式）——Jewelry and Watches Sales via Key Retail
Formats in Uruguay to 2014
联系购买电话：010-82863480 公司名称：佐思信息 公司地址：北京市海淀区
苏州街18号院长远天地大厦A2座 1008-1室（100080）
2011-1-4
摘要
Introduction
Datamonitor's 'Jewelry and Watches Sales via Key Retail Formats in Uruguay to 2014' databook provides market value data for two key
market segments andkey retail distribution channels.It focuses on data and analysis of market revenues and segmentation.Scope
*Jewelry and watches retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.*Market value of categories which include jewelry and watches
*Current and forecast analysis of sales via major retail channels in the jewelry and watches market as well as its sub-categories
Highlights
Jewelry and watches retail sales in Uruguay increased at a compound annual growth rate of 5.8% between 2004 and 2009.Watches sales led the jewelry and watches market with a share of 52.1% in 2009.Other specialists were the leading retail format for watches in 2009.Reasons to Purchase
*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
*Develop busine strategies by understanding the quantitative trends within the jewelry and watches market in Uruguay
*Understand the future direction of the market with reliable
historical data and full five year forecasting
TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
JEWELRY AND WATCHES RETAIL SALES OVERVIEW 5
Jewelry and watches retail market definition 5
Jewelry and watches sales overview 6
Jewelry and watches retail sales value, 2004–09 7
Jewelry and watches retail sales value, 2009–14 8
JEWELRY AND WATCHES MARKET SEGMENTATION 9
Market sales analysis by category, 2004–09 9
Market sales analysis by category, 2009–14 11
JEWELRY AND WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 13
Retail format definitions 13
Jewelry and watches sales analysis by key retail formats, overview 16 Jewelry and watches sales analysis by key retail formats actual, 2004–09 17
Jewelry and watches sales analysis by key retail formats forecast, 2009–14 18
JEWELRY SALES ANALYSIS BY KEY RETAIL FORMATS 19
Jewelry sales analysis by key retail formats, overview 19
Jewelry sales analysis by key retail formats actual, 2004–09 20 Jewelry sales analysis by key retail formats forecast, 2009–14 21 WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 22
Watches sales analysis by key retail formats, overview 22
Watches sales analysis by key retail formats actual, 2004–09 23 Watches sales analysis by key retail formats forecast, 2009–14 24 APPENDIX 25
Methodology 25
Related research 26
Datamonitor consulting 26
Disclaimer 26
LIST OF FIGURES
Figure 1: Uruguay, sales of jewelry and watches, value($m), 2004–14 6
Figure 2: Uruguay, sales of jewelry and watches, value($m), 2004–09 7
Figure 3: Uruguay, forecast sales of jewelry and watches, value($m), 2009–14 8
Figure 4: Uruguay, sales of jewelry and watches, value break down by category(%), 2009 9
Figure 5: Uruguay, sales of jewelry and watches, value break down by category($m), 2004–09 10
Figure 6: Uruguay, sales of jewelry and watches, value break down by category(%), 2014 11
Figure 7: Uruguay, forecast sales of jewelry and watches, value break down by category($m), 2009–1412
Figure 8: Uruguay, jewelry and watches, revenue split by key retail formats(%), 2009 16
Figure 9: Uruguay, jewelry, revenue split by key retail formats(%), 2009 19
Figure 10: Uruguay, watches, revenue split by key retail formats(%), 2009 22
LIST OF TABLES
Table 1: Jewelry and watches retail market definition 5
Table 2: Uruguay, sales of Jewelry and watches, value($m), 2004–14 6
Table 3: Uruguay sales of Jewelry and watches, value($m and UYUm), 2004–09 7
Table 4: Uruguay, forecast sales of Jewelry and watches, value($m and UYUm), 2009–14 8
Table 5: Uruguay, sales of Jewelry and watches, value break down by category($m), 2004–09 10
Table 6: Uruguay, forecast sales of Jewelry and watches, value break down by category($m), 2009–1412
Table 7:(Part 1)Retail format definitions 13
Table 8:(Part 2)Retail format definitions 14
Table 9:(Part 3)Retail format definitions 15
Table 10: Uruguay Jewelry and watches, revenues split by key retail formats($m), 2004–09 17
Table 11: Uruguay, Jewelry and watches forecast, revenues split by key retail formats($m), 2009–1418
Table 12: Uruguay, Jewelry, revenues split by key retail formats($m), 2004–09 20
Table 13: Uruguay, Jewelry, revenues split by key retail formats($m), 2009–14 21
Table 14: Uruguay, watches, revenues split by key retail formats($m), 2004–09 23
Table 15: Uruguay, watches forecast, revenues split by key retail formats($m), 2009–14 24
更多手表相关文档: http://
第3篇：乌克兰珠宝和手表销售报告(通过主要零售形
2014年乌克兰珠宝和手表销售报告（通过主要零售形式）——Jewelry and Watches Sales via Key Retail
Formats in Ukraine to 2014
联系购买电话：010-82863480 公司名称：佐思信息 公司地址：北京市海淀区
苏州街18号院长远天地大厦A2座 1008-1室（100080）
2011-1-4
摘要
Introduction
Datamonitor's 'Jewelry and Watches Sales via Key Retail Formats in Ukraine to 2014' databook provides market value data for two key
market segments andkey retail distribution channels.It focuses on data and analysis of market revenues and segmentation.Scope
*Jewelry and watches retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.*Market value of categories which include jewelry and watches
*Current and forecast analysis of sales via major retail channels in the jewelry and watches market as well as its sub-categories
Highlights
Jewelry and watches retail sales in Ukraine increased at a compound annual growth rate of 12.6% between 2004 and 2009.Jewelry sales led the jewelry and watches market with a share of 74.9% in 2009.Other specialists were the leading retail format for jewelry in 2009.Reasons to Purchase
*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
*Develop busine strategies by understanding the quantitative trends within the jewelry and watches market in Ukraine
*Understand the future direction of the market with reliable
historical data and full five year forecasting
TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
JEWELRY AND WATCHES RETAIL SALES OVERVIEW 5
Jewelry and watches retail market definition 5
Jewelry and watches sales overview 6
Jewelry and watches retail sales value, 2004–09 7
Jewelry and watches retail sales value, 2009–14 8
JEWELRY AND WATCHES MARKET SEGMENTATION 9
Market sales analysis by category, 2004–09 9
Market sales analysis by category, 2009–14 11
JEWELRY AND WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 13
Retail format definitions 13
Jewelry and watches sales analysis by key retail formats, overview 16 Jewelry and watches sales analysis by key retail formats actual, 2004–09 17
Jewelry and watches sales analysis by key retail formats forecast, 2009–14 18
JEWELRY SALES ANALYSIS BY KEY RETAIL FORMATS 19
Jewelry sales analysis by key retail formats, overview 19
Jewelry sales analysis by key retail formats actual, 2004–09 20 Jewelry sales analysis by key retail formats forecast, 2009–14 21 WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 22
Watches sales analysis by key retail formats, overview 22
Watches sales analysis by key retail formats actual, 2004–09 23 Watches sales analysis by key retail formats forecast, 2009–14 24 APPENDIX 25
Methodology 25
Related research 26
Datamonitor consulting 26
Disclaimer 26
LIST OF FIGURES
Figure 1: Ukraine, sales of jewelry and watches, value($m), 2004–14 6
Figure 2: Ukraine, sales of jewelry and watches, value($m), 2004–09 7
Figure 3: Ukraine, forecast sales of jewelry and watches, value($m), 2009–14 8
Figure 4: Ukraine, sales of jewelry and watches, value break down by category(%), 2009 9
Figure 5: Ukraine, sales of jewelry and watches, value break down by category($m), 2004–09 10
Figure 6: Ukraine, sales of jewelry and watches, value break down by category(%), 2014 11
Figure 7: Ukraine, forecast sales of jewelry and watches, value break down by category($m), 2009–1412
Figure 8: Ukraine, jewelry and watches, revenue split by key retail formats(%), 2009 16
Figure 9: Ukraine, jewelry, revenue split by key retail formats(%), 2009 19
Figure 10: Ukraine, watches, revenue split by key retail formats(%), 2009 22
LIST OF TABLES
Table 1: Jewelry and watches retail market definition 5
Table 2: Ukraine, sales of Jewelry and watches, value($m), 2004–14 6
Table 3: Ukraine sales of Jewelry and watches, value($m and UAHm), 2004–09 7
Table 4: Ukraine, forecast sales of Jewelry and watches, value($m and UAHm), 2009–14 8
Table 5: Ukraine, sales of Jewelry and watches, value break down by category($m), 2004–09 10
Table 6: Ukraine, forecast sales of Jewelry and watches, value break down by category($m), 2009–1412
Table 7:(Part 1)Retail format definitions 13
Table 8:(Part 2)Retail format definitions 14
Table 9:(Part 3)Retail format definitions 15
Table 10: Ukraine Jewelry and watches, revenues split by key retail formats($m), 2004–09 17
Table 11: Ukraine, Jewelry and watches forecast, revenues split by key retail formats($m), 2009–1418
Table 12: Ukraine, Jewelry, revenues split by key retail formats($m), 2004–09 20
Table 13: Ukraine, Jewelry, revenues split by key retail formats($m), 2009–14 21
Table 14: Ukraine, watches, revenues split by key retail formats($m), 2004–09 23
Table 15: Ukraine, watches forecast, revenues split by key retail formats($m), 2009–14 24
更多手表相关文档: http://
第4篇：菲律宾珠宝和手表销售报告(通过主要零售形
2014年菲律宾珠宝和手表销售报告（通过主要零售形式）——Jewelry and Watches Sales via Key Retail Formats in the Philippines to 2014 联系购买电话：010-82863480 公司名称：佐思信息 公司地址：北京市海淀区
苏州街18号院长远天地大厦A2座 1008-1室（100080）
2011-1-4
摘要
Introduction
Datamonitor's 'Jewelry and Watches Sales via Key Retail Formats in the Philippines to 2014' databook provides market value data for two key market segments and key retail distribution channels.It focuses on data and analysis of market revenues and segmentation.Scope
*Jewelry and watches retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.*Market value of categories which include jewelry and watches
*Current and forecast analysis of sales via major retail channels in the jewelry and watches market as well as its sub-categories
Highlights
Jewelry and watches retail sales in the Philippines increased at a compound annual growth rate of 5.2% between 2004 and 2009.Jewelry sales led the jewelry and watches market with a share of 77.7% in 2009.Other specialists were the leading retail format for jewelry in 2009.Reasons to Purchase
*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
*Develop busine strategies by understanding the quantitative trends within the jewelry and watches market in the Philippines
*Understand the future direction of the market with reliable historical data and full five year forecasting
TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
JEWELRY AND WATCHES RETAIL SALES OVERVIEW 5
Jewelry and watches retail market definition 5
Jewelry and watches sales overview 6
Jewelry and watches retail sales value, 2004–09 7
Jewelry and watches retail sales value, 2009–14 8
JEWELRY AND WATCHES MARKET SEGMENTATION 9
Market sales analysis by category, 2004–09 9
Market sales analysis by category, 2009–14 11
JEWELRY AND WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 13
Retail format definitions 13
Jewelry and watches sales analysis by key retail formats, overview 16 Jewelry and watches sales analysis by key retail formats actual, 2004–09 17
Jewelry and watches sales analysis by key retail formats forecast, 2009–14 18
JEWELRY SALES ANALYSIS BY KEY RETAIL FORMATS 19
Jewelry sales analysis by key retail formats, overview 19
Jewelry sales analysis by key retail formats actual, 2004–09 20 Jewelry sales analysis by key retail formats forecast, 2009–14 21 WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 22
Watches sales analysis by key retail formats, overview 22
Watches sales analysis by key retail formats actual, 2004–09 23 Watches sales analysis by key retail formats forecast, 2009–14 24 APPENDIX 25
Methodology 25
Related research 26
Datamonitor consulting 26
Disclaimer 26
LIST OF FIGURES
Figure 1: Philippines, sales of jewelry and watches, value($m), 2004–14 6
Figure 2: Philippines, sales of jewelry and watches, value($m), 2004–09 7
Figure 3: Philippines, forecast sales of jewelry and watches, value($m), 2009–14 8
Figure 4: Philippines, sales of jewelry and watches, value break down by category(%), 2009 9
Figure 5: Philippines, sales of jewelry and watches, value break down by category($m), 2004–09 10
Figure 6: Philippines, sales of jewelry and watches, value break down by category(%), 2014 11
Figure 7: Philippines, forecast sales of jewelry and watches, value break down by category($m), 2009–1412
Figure 8: Philippines, jewelry and watches, revenue split by key retail formats(%), 2009 16
Figure 9: Philippines, jewelry, revenue split by key retail formats(%), 2009 19
Figure 10: Philippines, watches, revenue split by key retail formats(%), 2009 22
LIST OF TABLES
Table 1: Jewelry and watches retail market definition 5
Table 2: Philippines, sales of Jewelry and watches, value($m), 2004–14 6
Table 3: Philippines sales of Jewelry and watches, value($m and PHPm), 2004–09 7
Table 4: Philippines, forecast sales of Jewelry and watches, value($m and PHPm), 2009–14 8
Table 5: Philippines, sales of Jewelry and watches, value break down by category($m), 2004–09 10
Table 6: Philippines, forecast sales of Jewelry and watches, value break down by category($m), 2009–1412
Table 7:(Part 1)Retail format definitions 13
Table 8:(Part 2)Retail format definitions 14
Table 9:(Part 3)Retail format definitions 15
Table 10: Philippines Jewelry and watches, revenues split by key retail formats($m), 2004–09 17
Table 11: Philippines, Jewelry and watches forecast, revenues split by key retail formats($m), 2009–1418
Table 12: Philippines, Jewelry, revenues split by key retail formats($m), 2004–09 20
Table 13: Philippines, Jewelry, revenues split by key retail formats($m), 2009–14 21
Table 14: Philippines, watches, revenues split by key retail formats($m), 2004–09 23
Table 15: Philippines, watches forecast, revenues split by key retail
formats($m), 2009–14 24更多手表相关文档: http://
第5篇：瑞典珠宝和手表销售报告(通过主要零售形式
2014年瑞典珠宝和手表销售报告（通过主要零售形式）——Jewelry and Watches Sales via Key Retail
Formats in Sweden to 2014
联系购买电话：010-82863480 公司名称：佐思信息 公司地址：北京市海淀区
苏州街18号院长远天地大厦A2座 1008-1室（100080）
2011-1-4
摘要
Introduction
Datamonitor's 'Jewelry and Watches Sales via Key Retail Formats in Sweden to 2014' databook provides market value data for two key market segments and key retail distribution channels.It focuses on data and analysis of market revenues and segmentation.Scope
*Jewelry and watches retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.*Market value of categories which include jewelry and watches
*Current and forecast analysis of sales via major retail channels in the jewelry and watches market as well as its sub-categories
Highlights
Jewelry and watches retail sales in Sweden increased at a compound annual growth rate of 1.9% between 2004 and 2009.Jewelry sales led the jewelry and watches market with a share of 63.7% in 2009.Other specialists were the leading retail format for jewelry in 2009.Reasons to Purchase
*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
*Develop busine strategies by understanding the quantitative trends within the jewelry and watches market in Sweden
*Understand the future direction of the market with reliable historical data and full five year forecasting
TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
JEWELRY AND WATCHES RETAIL SALES OVERVIEW 5
Jewelry and watches retail market definition 5
Jewelry and watches sales overview 6
Jewelry and watches retail sales value, 2004–09 7
Jewelry and watches retail sales value, 2009–14 8
JEWELRY AND WATCHES MARKET SEGMENTATION 9
Market sales analysis by category, 2004–09 9
Market sales analysis by category, 2009–14 11
JEWELRY AND WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 13
Retail format definitions 13
Jewelry and watches sales analysis by key retail formats, overview 16 Jewelry and watches sales analysis by key retail formats actual, 2004–09 17
Jewelry and watches sales analysis by key retail formats forecast, 2009–14 18
JEWELRY SALES ANALYSIS BY KEY RETAIL FORMATS 19
Jewelry sales analysis by key retail formats, overview 19
Jewelry sales analysis by key retail formats actual, 2004–09 20 Jewelry sales analysis by key retail formats forecast, 2009–14 21 WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 22
Watches sales analysis by key retail formats, overview 22
Watches sales analysis by key retail formats actual, 2004–09 23 Watches sales analysis by key retail formats forecast, 2009–14 24 APPENDIX 25
Methodology 25
Related research 26
Datamonitor consulting 26
Disclaimer 26
LIST OF FIGURES
Figure 1: Sweden, sales of jewelry and watches, value($m), 2004–14 6
Figure 2: Sweden, sales of jewelry and watches, value($m), 2004–09 7
Figure 3: Sweden, forecast sales of jewelry and watches, value($m), 2009–14 8
Figure 4: Sweden, sales of jewelry and watches, value break down by category(%), 2009 9
Figure 5: Sweden, sales of jewelry and watches, value break down by category($m), 2004–09 10
Figure 6: Sweden, sales of jewelry and watches, value break down by category(%), 2014 11
Figure 7: Sweden, forecast sales of jewelry and watches, value break down by category($m), 2009–1412
Figure 8: Sweden, jewelry and watches, revenue split by key retail formats(%), 2009 16
Figure 9: Sweden, jewelry, revenue split by key retail formats(%), 2009 19
Figure 10: Sweden, watches, revenue split by key retail formats(%), 2009 22
LIST OF TABLES
Table 1: Jewelry and watches retail market definition 5
Table 2: Sweden, sales of Jewelry and watches, value($m), 2004–14 6 Table 3: Sweden sales of Jewelry and watches, value($m and SEKm), 2004–09 7
Table 4: Sweden, forecast sales of Jewelry and watches, value($m and SEKm), 2009–14 8
Table 5: Sweden, sales of Jewelry and watches, value break down by category($m), 2004–09 10
Table 6: Sweden, forecast sales of Jewelry and watches, value break down by category($m), 2009–1412
Table 7:(Part 1)Retail format definitions 13
Table 8:(Part 2)Retail format definitions 14
Table 9:(Part 3)Retail format definitions 15
Table 10: Sweden Jewelry and watches, revenues split by key retail formats($m), 2004–09 17
Table 11: Sweden, Jewelry and watches forecast, revenues split by key retail formats($m), 2009–1418
Table 12: Sweden, Jewelry, revenues split by key retail formats($m), 2004–09 20
Table 13: Sweden, Jewelry, revenues split by key retail formats($m), 2009–14 21
Table 14: Sweden, watches, revenues split by key retail formats($m), 2004–09 23
Table 15: Sweden, watches forecast, revenues split by key retail formats($m), 2009–14 24
更多手表相关文档: http://
